THE BRAND
Convinced by the R&D potential of a small Parisian formulation laboratory, Aliza Jabès decided to launch the 1st brand of natural, effective and ultra-sensual beauty skincare in pharmacies in 1990. The next year, Nuxe launched Huile Prodigieuse, that went on to become French women’s favorite oil and the No. 1 oil in French pharmacies.
In 2008, the company launched Bio-beauté, a new brand of certified organic skincare products, today No. 1 of all organic skincare sold in French pharmacies. 2014 saw the launch of a third brand, Resultime, made with an in-house patented vectorized micro-collagen.
THE APPROACH:
NATURAL & SUSTAINABLE
Skin is an ecosystem; it lives in relation to its environment and evolves over time. Instead of treating it, Nuxe aims at teaching it how to live better, using biological assets to counter the effect of one’s environment, medication and ageing.
Nuxe products reproduce the skin’s natural biological mechanisms through their components and how they act on skin to return it to full health in a lasting way. To guarantee the highest level of dermatological safety, NUXE products also contain a limited number of ingredients and the purest active ingredients, all at the optimal dose. Any product that is deemed dermatologically questionable is excluded, in favor of molecules that are naturally present in the skin.
LINES OF PRODUCTS
Because everyone’s skin is unique, Nuxe has created a specific biological answer for each type of skin and every kind of problem. They improve the skin’s tolerance, resistance and adaptability to its environment.
